FleetOptics employs world-class technology that provides immediate communication between drivers and clients for complete, integrated Final-Mile Logistics solutions. Their proprietary software is fuelled by GPS satellite tracking via web and smartphone-based applications.
One of my most comprehensive and compressed timelines to date, I was tasked with a complete overhaul of their corporate identity and print collateral, web site, content management system, and educational video content.
Complete with a comprehensive go-to-market (again) strategy, focus was also directed at resource gathering, as there was an expressed need for a continual source of drivers to fill out their ever expanding service area and client list.
An incredible opportunity, to be sure. I was extremely fortunate to be part of the process, and to work alongside their wonderful team of experts. One of my most satisfying of builds.