One of Ontario’s oldest and most well-known private ski club’s, my engagement with Mansfield began with a redesign of their iconic corporate identity for their 50th Anniversary, and quickly morphed into a fulsome engagement to manage their entire visual identity, both on-slopes and in-chalet and develop a comprehensive media, marketing, advertising and membership strategy. The end result came in the form of a comprehensive 88-page white paper and numerous assets designed to position them in the marketplace for the next 50 years.