Green Lane Dental

Drawing on years of experience building and managing dental brands, I developed the go-to-market strategy for Green Lane Dental as the new practice entered the highly competitive York Region market. The engagement combined brand development, creative, media and campaign execution to establish a sustained local presence, with the practice subsequently featured in Sensodyne’s 2015–2016 campaigns.

  • The Mandate

    Launch A New Practice

  • The Market

    York Region

  • The Work

    Branding + Campaign + Media

  • Nice Cameo

    Sensodyne / 2015–2016

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